Sony is outfitting its electronics with features that many women seek and is designing Sony Style retail stores to appeal to women’s preferences by creating an environment where women feel comfortable. Many of Sony’s efforts are focused on functionality.  Women are becoming informed and involved in technology areas where they once had little or no [...]

When men and women get together, there are, in effect, two worlds—his and hers. They have different values, priorities, and habits.  They play by different rules.  http://peoplerelationships.syl.com/battleofsexes/differences