Archive for the ‘Marketing and Advertising’ Category

AMD versus Intel – The Semiconductor Industry

The semiconductor industry is arguably a major technology driver that has continuously induced innovation in diverse industry sectors due to intense competition. The products of the semiconductor industry particularly microprocessors have enabled the development of high performance computers, industrial as well as household equipments, consumer electronics and mobile devices.  more

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Good Marketing

Whilst there can be other factors that affect the ability of a business or practice to be successful, such as the economy, trends, cashflow and product/service quality or innovation, the number one difference between successful high-flying businesses and their struggling counterparts is good marketing.

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Distinguishing between Advertising and Marketing

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these [...]

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