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| Fashion
is big business. A small city in
Germany
’s region of
North Rhine-Westphalia is a major textile manufacturing location, where
about 90% of silk ties on sale in
Germany
are produced. This is why the city is known as the city
of velvet and silk. The real name is
Krefeld.
Krefeld
organizes a yearly
event termed the biggest street
fashion
show of the world (Größte
Strassenmodenschau der Welt), which attracts thousands of
visitors. AFRITOPIC attended the event.
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| The
biggest street fashion show of the world (Größte Strassenmodenschau
der Welt) took place on the 24th and 25th of September 2005 in
Krefeld
,
Germany
. The event
attracted over 500 000 visitors from the North Rhine-Westphalia region
as well as from the neighbouring regions and countries. The 2-day
event organized by the city officials in cooperation with local
businesses, presented a variety of fashion wears from well known
labels, local designers and fashion design students. Apart from
fashion shows presented on six different stages around the city,
entertainment with a theatre show, music bands, dance groups and disco
parties was also provided.
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official opening ceremony of the event started on Saturday 24th
September at about
10:30am
on the stage at Neumarkt, opposite Kaufhof
store. Kaufhof is one of the oldest store chains in
Germany
celebrating its 100th anniversary in
2005. To begin with, the moderator Nadine Krüger (Sat 1/Pro Sieben)
welcomed the audience, gave information about the program’s agenda
and introduced the singer, who would start the program with live
music. The lady with beautiful voice rendered some popular hits from
music artists Lionel Richie and Whitney Houston. After her show, a
welcome address with a brief history of the city and the event was
given by the mayor of
Krefeld
, Gregor Kathstede.
After his speech, the mayor together with Heike Drechsler (Olympia athletic winner and world champion) and the moderator Nadine Krüger
presented the traditional Fashion and Marketing prize award
"Goldene Seidenschleife" (golden
silk bow) to the winner, Betty Barclay company. |
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| Fashion
in Krefeld |
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| The
fashion and marketing prize award was initiated in 1992 as an
international award to acknowledge fashion firm that has performed
exceptionally well in the fashion business. Since then, the award
winners have included top fashion companies like Nino Cerruti, Kookai,
Pierre Cardin, Max Mara and Robert-Louis Dreyfus. Betty Barclay, a
fashion company was commended for its excellent business strategy,
which has helped in achieving worldwide growth and keeping the company
in the top list of high quality fashion labels. The director of the
company, Matthias Klein received the award in the name of the company.
He expressed his gratitude and noted that the award is very special
for the company and its whole staff.
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| Fashion
in Krefeld |
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| The
fashion show began with a retrospect of 50 years fashion design. In
the first round of the show, mannequins did the catwalk in poodle
skirts, pleated knee-length skirts, one or two piece dresses with
fitted small collared blouses. To go along with the dresses were
matching accessories such as handbags, scarves, sunglasses, ladies and
cowgirl hats. continue> |
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| Fashion
in Krefeld |
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| The
dresses were probably made of cotton and poly-cotton-blends
fabrics with bright floral prints, black-white, red-white, single and
combined pastel colours. The next show presented ladies suits either
with skirt or pants and light/medium weight cashmere overcoats. The
suits in shades of oldpink, cream, olive and brown, were combined
with fashionable accessories. At the end of the retrospective show,
all collections were presented again and the models received rounds of
applause. The moderator Nadine Krüger came on stage to give
information of the next activities, thanked the audience, bid farewell
and handed over to the moderator, who was to take care of the next
fashion shows.
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| Nadine Krüger and Gregor Kathstede |
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| The
next fashion shows presented collections from popular labels available
at Kaufhof store as well as collections from local designers. Jeans
wears in combination with, T-shirts, sweat shirts, jackets in both
cool and bright colours were presented. Hip Hop culture ascent was
vivid in many of the designs. Pyjamas as well as sexy dessous
collections combined with winter gears were presented. Between the
fashion shows, local Hip Hop dance groups entertained the audience
with fantastic dance formations. In all the 2-day event gave the
audience all what the velvet and silk city could offer in the fashion
business with a lot of entertainment.
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